Universal Gold Privacy Policy

Last Updated: February 10, 2025

At Universal Gold we take your privacy seriously and are committed to protecting your personal information. Our dedication to responsible data handling is obvious through our company wide practices. Therefore, the following Privacy Policy explains how we gather, use, and protect your personal information when you access or interact with our website i.e. [www.universalgold.ca]

Moreover, this policy also highlights your rights regarding your personal information and details. Additionally, our compliance with applicable privacy laws in Canada and other jurisdictions where it is needed.

By using our Website, you give consent to the collection and use of your personal details as mentioned in this Privacy Policy. However, if you do not agree with these terms, please discontinue use of the Site immediately.

1. The Information We Collect

We gather different types of information to improve our services and ensure a smooth experience for our users. The information we collect can be specified as follows:

1.1 Personal Information

Personal details refer to data that can be used to identify you directly or indirectly. We gather your personal information only when you voluntarily provide it to us through account registration, purchases, customer service interactions, and other engagements with our services. This includes:

• Identity Details: Your complete name, email address, phone number, postal address, and every other contact detail you submit while engaging with us.
• Account and Profile Data: Information given when making an account, such as your username, password, preferences, and any profile settings you personalize.
• Transaction Details: Information and data with regards to the purchases, subscriptions, and transactions. Including billing details and payment method related information. However, we do not store full payment details such as full credit card numbers. Instead, we work with reliable third party payment processors.
• Communication Records: Every message, email, or feedback you send us, including your inquiries made through our customer support channels is saved here.

1.2 Non Personal Information

Non personal information means technical and analytical data that will help us increase the functionality and performance of our website. This will include:

• Device and Browsing Data: Details about your internet connection, IP address, browser type, operating system, and device type (laptop, mobile or desktop).
• Cookies and Tracking Methods: We make use of cookies, web beacons, and similar technologies to track the specific user behavior on our website. This will include monitoring the pages you visited, time spent on different pages of the Site, interaction with links as well as browsing history. This data will assist us in improving the user experience, optimize our content, and improve the site performance.

1.3 Sensitive Information

Some financial and transaction related details may be specified as sensitive data. Therefore, we make use of strict security measures to deal with such information appropriately.

Financial And Payment Related Details: We may gather limited financial details in order to process transactions. Including some part of the payment card information and transaction histories. However, we do not keep full credit card numbers or your bank details. Moreover, all payments are securely processed through reliable third party payment routes that comply with strict security standards.

2. How We Collect Information

We gather information via different means, including:

• Direct User Input: When you voluntarily give information by registering, making a purchase, or contacting our customer support services.
• Automated Technologies: Cookies, web beacons, and tracking tools similarly help us understand the user behavior and enhance our website functionality.
• Third Party Sources: We may get data from trusted third party sources, such as social media platforms or analytics providers. This is done solely for the purpose of enhancing your experience on our Site.

3. How We Use Your Information

The information we gather has multiple purposes, including:

• Providing Services: Processing transactions, managing your account as well as completing service requests.
• Improving User Experience: Enhancing the design, performance, and features of our Site.
• Communication and Notifications: Sending you updates, newsletters, and promotional content (depending upon your preferences and the applicable laws).
• Compliance with the Legal and Regulatory Obligations: Following the laws, protecting our rights, and also responding to legal requests.
• Marketing and Analytics: Carrying out research, understanding user behavior, and showing only relevant advertisements.

4. Legal Basis for Data Processing

We process your personal data in accordance with all the applicable privacy laws in Canada (PIPEDA), and the United States (CCPA, GDPR where applicable). Our legal regulations include:

• Consent: You provide proper consent for data collection, specifically for marketing and the optional services.
• Contractual Necessity: Data processing is needed to complete the contractual obligations such as processing payments and providing services.
• Legitimate Interests: We process data for business related purposes, such as fraud prevention and the website security.
• Legal Compliance: Data processing may be required to comply with the legal requirements or respond to law enforcement requests.

5. How We Protect Your Information

We use strong security measures to protect your personal details:

• Data Encryption: Sensitive data is encrypted using Secure Sockets Layer (SSL) technology during its transmission.
• Access Controls: Only authorized individuals have the access to user data, governed by strict security measures.
• Security Audits and Testing: Regular audits, including penetration testing as well as vulnerability scans, help maintain strong security standards.

Alternatively, despite our best efforts, no online data transmission or storage method is 100% secure. Therefore, if you have any concerns about your data security, please feel free to contact us immediately.

6. When We Share Your information

We do not in any way sell or rent your personal information. However, we may share the data in the following cases:

• Third Party Service Providers: Payment processing, analytics firms, and marketing partners who assist in our service delivery.
• Legal Requirements: Disclosure may be necessary in situations where we are required to comply with legal obligations, court orders, or law enforcement requests.
• Business Transactions: In the event of a merger, acquisition, or asset sale, your details may be transferred with proper prior notice.

7. Your Rights

Depending on your jurisdiction, you have a number of rights regarding your personal information:

1. Canada (PIPEDA)

• The right to get access to your data.
• The right to correct any inaccurate information.
• The right to request data removal (subject to legal exceptions).
• The right to withdraw consent for any data processing.

2. United States (CCPA)

• The right to request a summary of your collected details.
• The right to request removal or complete deletion of your personal data.
• The right to opt out of data selling (if applicable).

In order to exercise these rights, please contact us using the details provided below.

8. Third Party Links

Our Site may have links to external websites as well as services. However, we are not responsible for their content, privacy policies, or any security practices. Therefore, we encourage you to review their policies before sharing your personal data.

9. Children’s Privacy

Our Site is not meant to be used by children under the age of 13. Moreover, we do not knowingly collect personal data from minors. However, in case you believe we have unintentionally collected data from a child, please contact us so we can delete the information immediately.

10. International Data Transferring

Your data may be transferred across borders, including to Canada, the USA, and Dubai. In case of such transferring, we take necessary measures to ensure compliance with all applicable data protection laws when proceeding with such transfers.

11. Updates To This Privacy Policy

We may revise this Privacy Policy time to time in order to reflect legal updates or changes in our practices. The “Effective Date” at the top of this document will be updated accordingly. Therefore, we recommend reviewing this policy regularly for you to stay informed.

12. Contact Us

If you have any questions about our Privacy Policy or wish to exercise your rights, please contact us:

Universal Gold: [www.universalgold.ca] Phone: +1 647-915-6432

We appreciate your trust in Universal Gold and remain committed to protecting your personal information.